At its 18th edition, Internetics Festival presents a VR, AR and interactive installations exhibition

At its 18th edition, Internetics Festival presents a VR, AR and interactive installations exhibition

At its 18th edition, Internetics Festival presents a VR, AR and interactive installations exhibition

Alongside its 18th edition, Internetics Festival, a project initiated by The Institute and presented by UniCredit Bank, aims to celebrate the digital industry through a virtual reality (VR), augmented reality (AR) and digital installations exhibition – Internetics Interactive Expo. The event is organized between 22-25th of November at The Institute Space, 12 Dacia Boulevard, in Cartierul Creativ (The Creative Quarter). Public access is free between 10:00-22:00, with the exception of November 22nd, when the opening hours are 19:00-23:00.

The exhibition unveils the way digital technologies and creative industries interact, offering visitors the possibility to explore the creative content in a new context and from an immersive perspective. At the same time, it provides a road where the visitor interacts with digital projects in the art, gaming and entertainment, social, but also commercial areas, produced by international studios, as well as by the local digital sector.

The section dedicated to the international projects is curated by Maria Guță and brings to Romania works selected at some of the most famous international VR festivals in Europe. Maria Guță is an independent artist whose creations, especially VR installations and photography projects, were exhibited in Tokyo, Berlin, Paris, Milan or Zurich. Between 2016 and 2018 she collaborated with World VR Forum, from the position of chief curator and art director.

Among the projects presented at Internetics Interactive Expo are:

– a series of 360 documentaries that explore local subjects, such as the life in Danube Delta or how the Circus in Bucharest changed after animals were banned in shows, as well as international themes such as the bustle of big cities such or the drama of deported families;

– tourist experiments, such as a bike ride in London, one of the most lively European capitals;

– the VR representation of a historic moment for Romania – the signing of the Alba Iulia Declaration on December 1, 1918, in the context of the 2018 anniversary of the Big Union Centenary;

– VR games where the user discovers virtual worlds and fantasy landscapes;

– works created by Romanian artists that come to life through AR;

– commercial projects that propose the testing of some brands’ products in virtual reality.

The festival also includes the Internetics competition that awards the best campaigns in branding, marketing and online advertising in Romania. This year, agencies compete in all main categories: Digital Platforms, Digital Strategies and Interactive Campaigns. The gala to announce the most efficient and creative projects in the online world will take place on November 28th, at Deschis Atelier (Nod makerspace, Splaiul Unirii 160), followed by a party with free access at Deschis Gastrobar.

Internetics Festival offers the opportunity to keep in touch with the newest technologies from the digital field and experiment them directly and locally, but it also represent a context of networking for entities in the field.

You can find more information about the exhibition and the structure of the competition on the official site of the festival,

Internetics 2018 Partners:

A project by: The Institute

Presented by: UniCredit Bank

Main Partner: glo

Cultural Partners: Institutul Cultural Român, Institutul Francez, Primăria Municipiului București prin Centrul Cultural Expo Arte

Partner: Absolut, Coca-Cola, Globalworth, Grolsch, Loop VR, One Night Gallery, Rompetrol, TPS Engage, Youtube, 360 Revolution

Creation: Gavrilă & Asociații

Media Partners: Business Review, Igloo, Iqads, Molecule F, Radio Romania Cultural, Revista Biz, Smark, Ux Days, Zeppelin,  Zile si Nopti


Strategic Partners: Ove, Kaustik, Zelist

Founded and organized by The Institute, Internetics is the first branding, marketing and online advertising festival, that settles the standards in online communication in Romania, by rewarding the best interactive campaigns, technologies, sites and tools used in online promotion and encouraging both creativity and strategy. Internetics appeared since the start of the online industry in Romania, in 2001. It contributes to the development and improvement of the online and digital industry in Romania.

The Institute promotes the local creative industries, aiming to contribute in modernizing Romania. The Institute creates and organizes events for 20 years now and brings together designers, entrepreneurs and the audience of creative industries. Through everything we do we contribute to building a strong infrastructure for developing creative industries, we grow and diversify the audience of workshops, designers, small businesses, agencies and manufactures, we promote creative entrepreneurs in Romania and in the region. It founded Romanian Design Week, AdPrint, Internetics, Institute, The Magazine, Noaptea Agenţiilor, is the organiser of Effie Awards România, Şcoala ADC*RO and ADC*RO Awards.

UniCredit Bank is part of UniCredit, a strong Pan-European Group with a simple commercial banking model and a fully plugged in Corporate & Investment Bank, delivering its unique Western, Central and Eastern European network to its extensive 26 million strong client franchise. UniCredit offers local expertise as well as international reach and accompanies and supports its clients globally, providing clients with unparalleled access to leading banks in its 14 core markets such as Italy, Germany, Austria, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Romania, Russia, Slovakia, Slovenia, Serbia, Turkey. Based on an international range of branches, UniCredit maintains relationships with clients from 18 countries around the world. The group is present in Romania through: UniCredit Bank, UniCredit Consumer Financing, UniCredit Leasing Corporation, UniCredit Insurance Broker, UniCredit Leasing Fleet Management and UniCredit Services.

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