- feeder.ro online magazine / RATE CARD 2023
- OTHER feeder.ro SERVICES
- ABOUT feeder.ro
- ABOUT our AUDIENCES
- Contact us now for a personalized offer.
feeder.ro online magazine / RATE CARD 2023
feeder.ro visitors spend an average time on the page of 02:30 minutes, browsing new and relevant content covering electronic music, art, design, alternative culture, new media, technology and more. The content mix caters to both local and international audiences.
1. publish your press release + permanent link
a. feeder.ro editorial team publishes your press release, including links / cost: 98 euro / article
2. advertorial / text written by © feeder.ro + permanent link / photo gallery and/or video provided by you
cost: starting at 199 euro / article
From artists’ biographies, press-kits for events and music releases to in-depth articles, our content creation services are designed to enhance your communication to new and existing audiences, expanding on the opportunities of specific online communication channels.
3. advertorial / text, photo gallery and/or video written by © feeder.ro + permanent link
cost: 399 euro / article
The weekly reviews bring forward the latest vinyl releases, delivering a good mix of exposure for fresh producers and key support for established artists.
4. On-demand music review, 300 words, written by feeder.ro + buy links.
Bonus: soundcloud re-share + instagram story
cost: 78 euro / review
Exclusive track premieres fresh off some of the most intriguing electronic music releases, with a focus on Romanian artists.
5. Exclusive premiere, published on feeder.ro, incl. buy links + soundcloud permanent hosting. Bonus: IG video post & story
cost: 98 euro / premiere
A showcase of local and international talent alike comprised of DJ sets and recordings is meticulously curated as a weekly series. Over 246 podcasts online, feeder sound can act as a platform for your brand to reach out to artists, event promoters, labels, career shifters and the omnipresent bedroom djs.
6. banner / 1248px x 90px
cost: 110 euro / week
7. sponsor 4 episodes
cost: 840 euro / month
8. banner homepage + all articles / 1920 x 473 px
a. 277 euro / week
b. 730 euro / month
9. banner sidebar / 254 x 254 px
a. 190 euro / week
b. 599 euro / month
Invite the feeder crew on weekends, weeknights & the odd lunchtime escape to sample your local hotspot and review the good old merriment.
10. advertorial / review, 300 words text and 10-15 photos or 1 video + cover image © feeder.ro
cost: 350 euro / article
feeder insider is a series of 140+ interviews which explore the universe surrounding music and visual arts while connecting the local to the international creative scene.
11. Interview: text, photos + cover image & translation © feeder.ro
cost: 199 euro / article
12. Interview: text, photos + cover image ( without translation) © feeder.ro
cost: 99 euro / article
Mixing frolic with function, lists are made to inform and guide our audiences. Some of our most visited lists count over 30.000 organic views. Enter your product, service or venue in one of our lists for better exposure and tailored context. Better yet, order a whole list specific to your needs, such as the rehabilitated buildings or old cinemas we documented.
13. One entry / list, with content provided by you, such as text description and photos
cost: 45 euro / 1 list entry
14. Dedicated list with 10-25 entries, 1.000 words text, photos + cover image © feeder.ro
cost: 399 euro / article
Do you want to be a part of the options? With over 25.000 votes cast, our informed audiences have decided on new public art for the city and voted for the festivals, parties, coffee shops and foods they love.
Do you have a particular question to ask our audiences? Order a poll of your own, where you decide the inquiry and the options.
15. One entry / poll list of option, with content provided by you, such as text description and photos
cost: 58 euro / 1 poll entry
16. Dedicated poll, 1.000 words text, photos + cover image © feeder.ro
cost: 399 euro / article
OPEN CALLS & CONTESTS
The open call for ideas and projects is a multi-disciplinary, inclusive approach designed to activate new audiences and facilitate art debut while fostering emotional ties between the community and your brand, connecting it to a renewed present. Artistic expression and anonymous polling is a combination which will bring a fresh perspective on your public image, maybe even in your decision-making processes.
An open call is composed of 3x press releases (call launch, evaluation, awards) w/ key visuals, 1x submission form and 1x terms and conditions. The call is distributed to feeder.ro’s partners, collaborators and the general press.
17. open call, created, published and distributed by feeder.ro
cost: starting from 600 euro
18. Dedicated contest, containing 2 articles, 300 words each, w/ cover images by feeder.ro + permanent link + facebook & instagram re-sharing
cost: 299 euro / contest
SOCIAL MEDIA CAMPAIGNS
Engage feeder.ro audience on our social media channels through thoughtfully hased campaigns, enjoying volume discounts starting from 5 shares or re-shares.
19. instagram re-share / your content
cost: 58 euro
20. facebook re-share / your content
cost: 58 euro
21. instagram share / original © feeder.ro content
cost: 149 euro
22. facebook share / original © feeder.ro content
cost: 149 euro
feeder newsletter is free and it arrives in subscribers’ inboxes once a week, in either long or short form, packed with updates about exciting new artists, music and event recommendations. Counting as little as 1.700 recipients, it is constantly trimmed to ensure only genuinely engaged readers will receive our targeted communications.
23. recommended news, music or event / 160 characters + link
cost: 78 euro / item
24. your ad / image 250 x 600 px + link
cost: 258 euro / ad
25. a dedicated newsletter, is sent to feeder.ro’s subscribers, featuring only your content
cost: 499 euro / campaign
* The advertisements for alcohol, tobacco, gambling and similar items/services are marked and taxed according to the laws in force in Romania, a cost that is added to the prices from the rate card.
** We reserve the right to refuse ads that violate human rights and/or promote racism, xenophobia, discrimination, fake news, unverified and unverifiable health claims, political and/or religious topics, magic, astrology, healing, cancer cures, weight control, body-building chemicals and boosters, etc.
OTHER feeder.ro SERVICES
• Text – the experienced feeder.ro team can provide short-form or long-form articles, social media and e-mail marketing copy, artists’ biographies, product descriptions, EN-RO / RO-EN translations, and much more, aimed at an informed alternative audience.
• Photo – we have collaborators nationwide ready to shoot your next events, produce your next lookbook, editorial and more.
• Video – our skilled video team is prepared to shoot your next event, exclusive video clip, making-of, behind-the-scenes clip and more.
• Web – with 16 years of experience in online publishing, we can help you produce your website, online strategy, as well as relevant content, such as articles, how-to’s, lists and polls and much more. We can even make your e-commerce shop.
• Print – with 10 years of experience in printing, we can help you produce your magazine, flyer or brochure.
EVENT PRODUCTION – Your custom events
Get in touch, using the contact form on this page, if you want us to organize and promote your unusual event.
Harvest feeder.ro’s insights into what makes a memorable event, workshop or exhibition, small or big. We can enable your brand to expand the dialogue between creative and alternative audiences, as well as complementing brands while connecting you with inspiring artists.
SOCIAL MEDIA MANAGEMENT
• Channel Management – we can create and manage your social media accounts.
• Audience development – we can help you grow a loyal audience.
• Engagement – we can create tailored content to engage your audiences.
• Media Relations – we can help give your services and product credibility by working with the right media outlets, and we can introduce your offers to artists, entrepreneurs, and label or venue owners. Additionally, we can help you work with some of the artists we regularly cover for your future projects.
• Meaningful product placement – we can connect you with relevant artists and brands to give your service/product visibility in an appropriate context.
• Brand identity – we can help you build an exciting, palpable brand identity.
online since 2004, the feeder.ro platform rounded up a network of trendsetters and influencers, djs and promoters, along with visual artists, cultural managers and institutions and key figures in general who made their mark on and continue to advance Romania’s image.feeder.ro is “the alternative nation’s creative and media agency”, a Bucharest-based collective which publishes news and articles about urban lifestyle, alternative events, music, contemporary art, advertising, design, technology and food.
ABOUT our AUDIENCES
- 25-34 years old
- 54 % female
- creative and IT professionals, designers, artists, curators, dancers, editors, writers, young entrepreneurs, musicians, DJs and music producers, students, teachers and academia, brand and venue owners
By segmentation, we are allowed to see and understand audience members as individuals so we can identify their needs and effectively communicate how they can benefit from the online platform services and products.
In defining audience segments, the primary purpose of the platform is to identify groups of people who share cultural needs that the projects can meet, while matching and tuning the needs of the public with the online platform products and services.
A large part of the feeder.ro audience is composed of artists and creative people, who are attracted by the curated steady flow of online content, multidisciplinary projects and participatory activities.
Demographics: Environment: Urban; Location: RO, Europe, rest of the world; Income: Medium / Large; Age: <35.
Their professional activity is spanning the Social Sciences and Humanities (SSH) disciplines, and they can be artists, designers, architects, writers, editors, reporters and bloggers. Technology Adoption Degree: Medium / High.
This target group requires continual updates, and some of them are early adopters of the online platform. Artists and creative people in this group feel the need for expression and discovery through alternative media, accessible to different types of visitors and the facilitation of connections with new audiences.
Instant Message Nation
The Instant Message Nation audience stays permanently connected to friends and family via their mobile phones. They spend most of their free time using their mobile phone to browse the Internet, seeing the phone with an Internet connection as a direct line with the world.
Demographics: Environment: Urban; Location: RO, Europe, rest of the world; Income: Medium; Age: 18-35.
Professional activity: in multinationals, services, mixed. Technology Adoption Degree: Medium / High.
The need to digitise content and make it available online to cater to this super-connected audience that is found often in a less-favoured cultural area, from the standing point of available services and products. The need to inform a set of personal, cultural filters can be addressed through a mix of multimedia content – photo, video, audio and text, accessible on the platform as well as within the social media networks preferred by this audience.
Target Group 3 – You & I Tunes
You & I Tunes is the segment of young, affluent people who are passionate about digital content and music, carrying out many activities on their mobile phones, work on their laptops both at home and at home. They subscribe to various services, including online, and allocate relatively large funds for the latest technologies.
Demographics: Environment: Urban and suburban; Location: RO, Europe, rest of the world; Income: Medium / Large; Age: 25-45 years old; Adoption Degree Technology: High;
Professional activity: in multinationals, shifters, services, freelancers, mixed. Technology Adoption Degree: Medium / High.
This audience benefits from access to digitised artworks and resources, easily accessible in the online environment. The need for this group to discover and deepen the spectrum of creativity, in a familiar and alert environment, is met by the steady flow of relevant news and content on the online platform, the curated selection of young artists, and the constant update of information and technology.
Data sources: google analytics, hotjar, mailchimp, ryte, fanpagekarma, Nielsen segments, The Cultural Consumption Barometer 2019 by culturadata.ro
TOTAL audience | 2021
4.54 m impressions on all channels in January – December 2021.
feeder.ro analytics | yearly
344.95 K Pageviews
104.28 K Users
Facebook insights | yearly
1.03 M Post Reach
23 K Total Audience
9 K Likes / 1.5 k re-shares
Instagram insights | yearly
256.21 K Impressions
12.24 K Interactions
4.85 K Audience
Soundcloud stats | yearly
634.92 K Plays
25.82 K Likes
2.28 K Reposts
Youtube analytics | yearly
363.8 K Impressions / Includes only impressions on YouTube, not on external sites or apps.
6.7% Impressions click-through rate
63.00 K Views
Pinterest analytics | yearly
1.91 M Impressions
1.38 M Total audience
57.46 K Engagements
Twitter analytics | yearly
78.29 K Tweet impressions
Analytics and insights reports for 1st of January – 31st of December 2021.