advertise on feeder.ro | 2022 rate card

feeder.ro RATE CARD 2022

Website

feeder.ro visitors spend an average time on page of 02:30 minutes, browsing new and relevant content covering electronic music, art, design, alternative culture, new media, technology and more. The content mix caters to both local and international audiences.

Display ads

1. banner homepage + all articles / 1920 x 473 px
cost:

a. 277 euro / week
b. 730 euro / month

2. banner sidebar / 254 x 254 px
cost:
a. 190 euro / week
b. 599 euro / month

Editorial content

3. publish your press release + permanent link
a. feeder.ro editorial team publishes your press release, including links / cost: 78 euro / article

b. self-publish your press release using this form / cost: starting at 1,52 euro / article; free for independent artists, labels, NGOs.
Discover all the self-publishing packs.

4. advertorial / text written by © feeder.ro + permanent link / photo gallery and/or video provided by you
cost: starting at 199 euro / article

From artists’ biographies, press-kits for events and music releases to in-depth articles, our content creation services are designed to enhance your communication to new and existing audiences, expanding on the opportunities of specific online communication channels.

5. advertorial / text, photo gallery and/or video written by © feeder.ro + permanent link
cost: 399 euro / article

BEEN THERE, LIKED THAT reviews

Invite the feeder crew on weekends, week nights & the odd lunchtime escape to sample your local hotspot and review the good old merriment.

6. advertorial / review, 300 words text and 10-15 photos or 1 video + cover image © feeder.ro
cost: 350 euro / article

Feeder INSIDER interviews

feeder insider is a series of 140+ interviews which explore the universe surrounding music and visual arts while connecting the local to the international creative scene.

7. Interview: text, photos + cover image & translation © feeder.ro
cost: 199 euro / article

8. Interview: text, photos + cover image ( without translation) © feeder.ro
cost: 99 euro / article

LISTS

Mixing frolic with function, lists are made to inform and guide our audiences. Some of our most visited lists count over 30.000 organic views. Enter your product, service or venue in one of our lists for better exposure and tailored context. Better yet, order a whole list specific to your needs, such as the rehabilitated buildings or old cinemas we documented.

9. One entry / list, with content provided by you, such as text description and photos
cost: 45 euro / 1 list entry

10. Dedicated list with 10-25 entries, 1.000 words text, photos + cover image © feeder.ro
cost: 399 euro / article

POLLS

Do you want to be a part of the options? With over 25.000 votes cast, our informed audiences have decided on new public art for the city, and voted the festivals, parties, coffee shops and foods they love.
Do you have a particular question to ask our audiences? Order a poll of your own, where you decide the inquiry and the options.

11. One entry / poll list of option, with content provided by you, such as text description and photos
cost: 58 euro
/ 1 poll entry

12. Dedicated poll, 1.000 words text, photos + cover image © feeder.ro
cost: 399 euro / article

EP / LP reviews

The weekly reviews bring forward the latest vinyl releases, delivering a good mix of exposure for fresh producers and key support for established artists.

13. On-demand music review, 300 words, written by feeder.ro + buy links.
Bonus: soundcloud re-share + instagram story
cost: 78 euro / review

Exclusive premieres

Exclusive track premieres fresh off some of the most intriguing electronic music releases, with a focus on Romanian artists.

14. Exclusive premiere, published on feeder.ro, incl. buy links + soundcloud permanent hosting. Bonus: IG video post & story
cost: 99 euro / premiere

Purchase your review or exclusive premiere now.

Feeder SOUND

A showcase of local and international talent alike comprised of DJ sets and recordings is meticulously curated as a weekly series. Over 246 podcasts online, feeder sound can act as a platform for your brand to reach out to artists, event promoters, labels, career shifters and the omnipresent bedroom djs.

15. banner / 1248px x 90px
cost: 110 euro / week

16. sponsor 4 episodes
cost: 840 euro / month

Events Calendar

Each year on feeder.ro/events, more than 50k avid planners or spontaneous explorers search for fresh alternatives to savour urban life.
Looking to differentiate your next event in feeder’s infamous calendar?

17. publish an event / your own content + permanent link
a. feeder.ro publishes your event + links / cost: 35 euro / event
b. self-publish your event using this form / cost: 1 euro / event; free for independent artists, labels, NGOs

All events are now regarded as press releases. See the 3rd item on this list to find more options for publishing your press releases.

18. we create your event press release and key visuals
Benefit from our expertise running the infamous feeder.ro calendar or organising & covering remarkable events: have our team write and publish your event’s description & cover image/event poster, in 2 sizes of your choice (includes 2 free revisions for text and graphics, all subsequent revisions will be charged at 5 euro / revision) + permanent links + 1 free newsletter recommendation
cost: 199 euro / event

19. we create and promote your event press release and key visuals
Benefit from our expertise running the infamous feeder.ro calendar or organising & covering remarkable events: have our team write and publish your event’s description & cover image/event poster, in 3 sizes of your choice (includes 2 free revisions for text and graphics, all subsequent revisions will be charged at 5 euro / revision) + permanent links + creating your event press kit & 1 e-mail sending the press release to our database of partners and press contacts + reach our entire fb audience by having feeder.ro co-host your event + 1 free feeder.ro newsletter recommendation + 2 social media shares: 1 on fb and 1 on ig.
cost: 399 euro / event

20. banner on the events calendar page / 1248px x 90px
cost:
a. 105 euro / week
b. 439 euro / month

GOLDEN TICKET

Parties, festivals, movies, art performances, guided tours, venues, services and products – the Golden Ticket contest is a fun way to boost engagement and brand awareness.

21. Dedicated contest, containing 2 articles, 300 words each, w/ cover images by feeder.ro + permanent link + facebook & instagram re-sharing
cost: 299 euro / contest

OPEN CALLS

The open call for ideas and projects is a multi-disciplinary, inclusive approach designed to activate new audiences and facilitate art debut while fostering emotional ties between the community and your brand, connecting it to a renewed present. Artistic expression and anonymous polling is a combination which will bring a fresh perspective on your public image, maybe even in your decision-making processes.

An open call is composed of 3x press releases (call launch, evaluation, awards) w/ key visuals, 1x submission form and 1x terms and conditions. The call is distributed to feeder.ro’s partners, collaborators and the general press.

22. open call, published and distributed by feeder.ro
cost: starting from 299 euro

SOCIAL MEDIA CAMPAIGNS

Engage feeder.ro audience on our social media channels through thoughtfully hased campaigns, enjoying volume discounts starting from 5 shares or re-shares.

23. instagram re-share / your content
cost: 39 euro

24. facebook re-share / your content
cost: 49 euro

25. instagram share / original © feeder.ro content
cost: 129 euro

26. facebook share / original © feeder.ro content
cost: 155 euro

the newsletter

feeder newsletter is free and it arrives in subscribers’ inboxes once a week, in either long or short form, packed with updates about exciting new artists, music and event recommendations. Counting as little as 1.700 recipients, it is constantly trimmed to ensure only genuinely engaged readers will receive our targeted communications.

27. recommended news, music or event / 160 characters + link
cost: 21 euro / item

28. your ad / image 250 x 600 px + link
cost: 115 euro / ad

29. a dedicated newsletter, sent to feeder.ro’s subscribers, featuring only your content
cost: 255 euro / ad

* The advertisements for alcohol, tobacco, gambling and similar items / services are marked and taxed according to the laws in force in Romania, a cost that is added to the prices from the rate card.

** We reserve the right refuse ads that violate human rights and / or promote racism, xenophobia, discrimination, fake news, unverified and unverifiable health claims, political and / or religious topics, magic, astrology, healing, cancer cures, weight control, body-building chemicals and boosters, etc.

DISCOUNTED ADVERTISING PACKS

You can share your messages with our readers for free or you can enhance this communication through paid services.
Are you an event organizer, PR agency, label or DJ?
Discover the advertising plans below and enjoy up to 20% OFF discounts.

Are you an artist, (DJ, musician, visual, video, etc.) or a new label?

We love artists, in general, and DJs, musicians and labels, in particular. It’s our thing, as you may have noticed. We are delighted to offer a -20% discount to our most beloved and proper client categories.

The offer is valid for personalised advertising packs, for orders of 230 euro or more. This means you can choose any services that suit you and request the “artist/label” discount. Below you can find an example pack.

EP / LP release review by feeder.ro | 1 x 58 euro
Exclusive premiere | 1 x 78 euro
Newsletter ad insert | cover image + link | 1 x 58 euro
fb re-share / your content | 1 x 39 euro
Total: 233 euro
Discount 20%: -46,6 euro
Reduced price: 186,4 euro
Bonus +1 free soundcloud or instagram re-post

With years of continuous experience in the contemporary culture, art, electronic music, events and lifestyle industries, feeder.ro has established itself as a leading voice on the artists, brands as well as audiences’ sides of the market. feeder.ro is using this expertise to develop and offer custom services for artists, promoters, venues and brands, as a completely independent agency.

Are you a cultural manager, curator or gallery?

feeder.ro is one of the core engines of alternative culture in Romania, not only feeding the audiences with news and event recommendations but has also taken on an active role in the cultural pot Romania has started to become, expanding its scope and creating connections with European and international creators and audiences.

The offer is valid for personalised advertising packs, for orders of 350 euro or more. This means you can choose any services that suit you and request the “cultural work” discount. Below you can find an example pack.

Publish your event in the feeder.ro/events calendar | 1 x 35 euro
feeder insider interview: text, photos + cover image & translation © feeder.ro | 1 x 199 euro
Exhibition review, artist biography or press-kit creation / 300 words + cover image | 1 x 49 euro
Newsletter recommended event | 160 characters text + link | 1 x 11 euro
fb re-share / your content | 1 x 39 euro
instagram re-share / your content | 1 x 29 euro
Total: 362 euro
Discount 17%: -61,54 euro
Reduced price: 300,46 euro
Bonus +1 free banner sidebar + all articles / 1920 x x472px, for a period of 1 week, at a value of 130 euro

Are you an event promoter?

Promote your event with a customised set of advertising services, creating content and context about your line-up, setup and venue, with discounts starting at 15%.

The offer is valid for personalised advertising packs, for orders of 1.000 euro or more. This means you can choose any services that suit you and request the “event” discount. Below you can find an example pack.

header banner homepage + all articles / 1920 x 473 px | 1 x 653 euro / month
Publish your event in the feeder.ro/events calendar | 1 x 35 euro
feeder insider interview with one of the invited artists / text, photos + cover image & translation © feeder.ro | 1 x 199 euro
Newsletter recommended event | 160 characters text + link | 2 x 11 euro = 22 euro
fb re-share / your content | 1 x 39 euro
instagram re-share / your content | 1 x 29 euro
advertorial / review, 300 words text and 10-15 photos or 1 video + cover image | 1 x 296 euro
Total: 1.273 euro
Discount 15%: -190,95 euro
Reduced price: 1.083,05 euro
Bonus +1 free instagram re-share, at a value of 29 euro
++ free – feeder.ro co-hosts your facebook event, enabling you to reach our entire audience for that channel and feature the event on page and in the events area.

Are you an agency or institution?

Share your clients’ news, launches and events with a 12% discount.

The offer is valid for personalised advertising packs, for orders of 1.000 euro or more. This means you can choose any services that suit you and request the “agency” discount. Below you can find an example pack.

publish your press release | 8 x 58 euro = 464 euro
publish your event in the feeder.ro/events calendar | 4 x 35 euro = 140 euro
newsletter: recommended event | 160 characters text + link | 4 x 11 euro = 44 euro
newsletter: ads / image 250 x 600 px + link | 4 x 58 euro = 232 euro
fb re-share / your content | 2 x 39 euro = 78 euro
instagram re-share / your content | 2 x 29 euro = 58 euro
Total: 1.016 euro
Discount 12%: -121,92 euro
Reduced price: 894,08 euro
Bonus +2 free instagram re-shares, at a value of 58 euro

Are you launching a new brand or product?

Share your new brand or product news with discounts starting at 10%.

The offer is valid for personalised advertising packs, for orders of 1.000 euro or more. This means you can choose any services that suit you and request the “brand” discount. Below you can find an example pack.

header banner homepage + all articles / 1920 x 473 px | 1 x 653 euro / month
advertorial / review, 300 words text and 10-15 photos or 1 video + cover image | 1 x 296 euro
newsletter ads / image 250 x 600 px + link | 4 x 58 euro = 232 euro
facebook share | 3 x 98 euro = 435 euro
publish your press release | 1 x 58 euro
Total: 1.674 euro
Discount 10%: -167,4 euro
Reduced price: 1.506,6 euro
Bonus +2 free instagram re-shares, at a value of 58 euro

OTHER feeder.ro SERVICES

CONTENT CREATION

Text – the experienced feeder.ro team can provide short-form or long-form articles, social media and e-mail marketing copy, artists biographies, product descriptions, EN-RO / RO-EN translations, and much more, aimed at an informed alternative audience. 
Photo – we have collaborators nation-wide ready to shoot your next events, produce your next lookbook, editorial and more.
Video – our skilled video team is prepared to shoot your next event, exclusive video clip, making-of, behind-the-scenes clip and more.
Web – with 16 years of experience in online publishing, we can help you produce your website, online strategy, as well as relevant content, such as articles, how-to’s, lists and polls and much more. We can even make your e-commerce shop.
Print – with 10 years of experience in printing, we can help you produce your magazine, flyer or brochure.

EVENT PRODUCTION – Your custom events

Get in touch, using the contact form on this page, if you want us to organize and promote your unusual event.
Harvest feeder.ro’s insights into what makes a memorable event, workshop or exhibition, small or big. We can enable your brand to expand the dialogue creative and alternative audiences, as well as complementing brands while connecting you with inspiring artists.

SOCIAL MEDIA MANAGEMENT

Channel Management – we can create and manage your social media accounts.
Audience development – we can help you grow a loyal audience.
Engagement – we can create tailored content to engage your audiences.

CONSULTING

Media Relations – we can help give your services and product credibility by working with the right media outlets, and we can introduce your offers to artists, entrepreneurs, and label or venue owners. Additionally, we can help you work with some of the artists we regularly cover for your future projects.
Meaningful product placement – we can connect you with relevant artists and brands to give your service / product visibility in an appropriate context.
Brand identity – we can help you build an exciting, palpable brand identity.

ABOUT feeder.ro

online since 2004, the feeder.ro platform rounded up a network of trendsetters and influencers, djs and promoters, along with visual artists, cultural managers and institutions and key figures in general who made their mark on and continue to advance Romania’s image.feeder.ro is “the alternative nation’s creative and media agency”, a Bucharest-based collective which publishes news and articles about urban lifestyle, alternative events, music, contemporary art, advertising, design, technology and food.

ABOUT our AUDIENCES

  • 25-34 years old
  • 60 % female 
  • creative and IT professionals, designers, artists, curators, dancers, editors, writers, young entrepreneurs, musicians, DJs and music producers, students, teachers and academia, brand and venue owners

By segmentation, we are allowed to see and understand audience members as individuals so we can identify their needs and effectively communicate how they can benefit from the online platform services and products.
In defining audience segments, the primary purpose of the platform is to identify groups of people who share cultural needs that the projects can meet, while matching and tuning the needs of the public with the online platform products and services.

Connected Bohemians

A large part of the feeder.ro audience is composed of artists and creative people, who are attracted by the curated steady flow of online content, multidisciplinary projects and participatory activities.
Demographics: Environment: Urban; Location: RO, Europe, rest of the world; Income: Medium / Large; Age: <35.
Their professional activity is spanning the Social Sciences and Humanities (SSH) disciplines, and they can be artists, designers, architects, writers, editors, reporters and bloggers. Technology Adoption Degree: Medium / High.
This target group requires continual updates, and some of them are the early-adopters of the online platform. Artists and creative people in this group feel the need for expression and discovery through alternative media, accessible to different types of visitors and the facilitation of connections with new audiences.

Instant Message Nation

The Instant Message Nation audience stays permanently connected to friends and family via their mobile phone. They spend most of their free time using the mobile phone to browse the Internet, seeing the phone with an Internet connection as a direct line with the world.
Demographics: Environment: Urban; Location: RO, Europe, rest of the world; Income: Medium; Age: 18-35.
Professional activity: in multinationals, services, mixed. Technology Adoption Degree: Medium / High.
The need to digitise content and make it available online to cater to this super-connected audience that is found often in a less-favoured cultural area, from the standing point of available services and products. The need to inform a set of personal, cultural filters can be addressed through a mix of multimedia content – photo, video, audio and text, accessible on the platform as well as within the social media networks preferred by this audience.

Target Group 3 – You & I Tunes

You & I Tunes is the segment of young, affluent people who are passionate about digital content and music, carrying out many activities on their mobile phones, work on their laptop both at home and at home. They subscribe to various services, including online, and allocate relatively large funds for the latest technologies.
Demographics: Environment: Urban and suburban; Location: RO, Europe, rest of the world; Income: Medium / Large; Age: 25-45 years old; Adoption Degree Technology: High;
Professional activity: in multinationals, shifters, services, freelancers, mixed. Technology Adoption Degree: Medium / High.
This audience benefits from the access to digitised artworks and resources, easily accessible in the online environment. The need for this group to discover and deepen the spectrum of creativity, in a familiar and alert environment, is met by the steady flow of relevant news and content on the online platform, the curated selection of young artists, the constant update of information and technology.

Data sources: google analytics, hotjar, mailchimp, ryte, fanpagekarma, Nielsen segments, The Cultural Consumption Barometer 2019 by culturadata.ro

TOTAL audience | 2021

4.54 m impressions on all channels in January – December 2021.

feeder.ro analytics | yearly

344.95 k Pageviews
104.28 k Users

Facebook insights | yearly

1.03 m Post Reach
23 k Total Audience
9 k Likes / 1.5 k re-shares

Instagram insights | yearly

256.21 k Impressions
12.24 k Interactions
4.85 k Audience

Soundcloud stats | yearly

634.92 k Plays
25.82 k Likes
2.28 k Reposts

Youtube analytics | yearly

363.8 k Im­pres­sions / In­cludes only im­pres­sions on You­Tube, not on ex­tern­al sites or apps.
6.7% Im­pres­sions click-through rate
63.00 k Views

Pinterest analytics | yearly

1.91 m Impressions
1.38 m Total audience

57.46 k Engagements

Twitter analytics | yearly

78.29 k Tweet impressions

Analytics and insights reports for 1st of January – 31st of December 2021.

Contact us now for a personalized offer.