Bread & Butter Festival 2016
2 – 4 Septembrie
The three-day event takes place at the Arena Berlin as an innovative fashion festival that unites various elements from the worlds of fashion, lifestyle and music, and makes them accessible to everyone.
After filing for insolvency in 2014 and the cancellation of upcoming shows at former Tempelhof Airport the fashion trade show emerges in a new design in September 2016. The new owner – online fashion retailer Zalando – has reshaped Bread & Butter from a trade fair for professionals into a public fashion event, taking place at the Arena Berlin in the Treptow district.
Entitled “NOW”, this 3-day consumer event plays with the latest digital trends and creates engaging experiences: a trend exhibition, brand presentations, fashion shows, concerts, and a B2B conference discussing the digital future of fashion.
Thanks to new forms of staging and digitalisation, the brands and products presented at Bread & Butter by Zalando can be experienced offline and online. Tickets will be available closer to the event.
History of Bread & Butter
Bread & Butter was founded in 2001. Until the year 2003, Bread & Butter took place in Cologne but moved to Berlin in January of the same year. From July 2005 Barcelona became the second location of Bread & Butter alongside Berlin. From July 2007 to January 2009, the tradeshow was held exclusively in Barcelona. In July 2009 Bread & Butter returned to Berlin with biannual shows at Tempelhof Airport. After the January 2015 event was cancelled in 2014, Bread & Butter filed for insolvency in December. In 2015 the fair was acquired by Berlin-based online fashion company Zalando.