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Creative Bravery with Erik Kessels & Guests

Fri, 22 Feb ⏐4:30 pm - Sat, 23 Feb ⏐4:00 pm

Creative Bravery with Erik Kessels & Guests

Creative Bravery with Erik Kessels & Guests

𝐖𝐡𝐨 𝐭𝐡𝐞 𝐡𝐞𝐥𝐥 𝐢𝐬 𝐄𝐫𝐢𝐤 𝐊𝐞𝐬𝐬𝐞𝐥𝐬?
One of the legendary admen of Europe, Erik is the creator of ‘I AMsterdam’ – probably the most famous city brand in the world – and the creative behind dozens of famous global campaigns.
If you’re an advertising professional, marketer, designer, storyteller or just someone who loves to get inspired, don’t miss Creative Bravery – an international talk with legendary Erik Kessels & guests.

Day 1: Creative Bravery with Erik Kessels & Guests
Friday- February 22nd, 16:30 – 21:00
Arcub – Garoveni nr. 50-53, Bucharest

16:30 Get together, networking
17:00 Talk 1: Mihai Coliban, Headmaster of St. Brendan School, & International Creative Director
17:20 Talk 2: Valentin Suciu, Creative Partner of Jazz Communication & President of ADC*RO
17:45 Coffee Break
18:00 Talk 3: Erik Kessels, founder of the legendary KesselsKramer, Amsterdam – Adman, Artist, creator of “I AMsterdam”, of some of the most mind-blowing Diesel campaigns and of the Hans Brinker Hotel ads, a man that’s hard to ignore, whose works inspired generations of ad people.
19:15 Panel Talk: “The eternal dilemma of a creative mind – die selling groundbreaking work or live doing what you like?”
20:15 Networking
21:00 End of event

Erik’s talk will include:
Strong strategic ideas
Celebrating the unknown
Amateurs vs. Professionals
and Art-Direction
+ Recap with a Q&A

Day 2: Masterclass with Erik Kessels
Saturday – February 23rd, 09:00 – 16:00
Institute, – Stirbei Voda, 104-106, Bucure;ti

The second day will start with a short portfolio “Blind Date” – this means that every person at the masterclass will bring their portfolio in a white envelope and everyone gets to randomly pick and present someone else’s portfolio.
After this, Erik will touch ‘shorter’ topics, show examples and discuss them with the group.
This will be randomly intercepted by small exercises.

*Please keep in mind that:
1 – there are only 20 seats available on Day 2
2 – the candidates for Day 2 are kindly required to include their CV + Portfolio to their application for a pre-screening, after completing the form below. The pre-screening will be made by ADC*RO & St Brendan teams, only to make sure that we’ll have a good mix of personalities and works.
3 – the registration for Day 2 will end on 19th of February and the final candidates will be announced on 20th February

Proudly brought to you by St Brendan School of Innovation & ADC*RO. Partners: The Institute & IqAds

The Bold. The Brave. The Great Explorers


Fri, 22 Feb ⏐4:30 pm
Sat, 23 Feb ⏐4:00 pm
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strada Lipscani nr. 84
București, Romania
+ Google Map

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