feeder insider w/ Tokyotoys [en]
Visual artist and graphic designer with a penchant for minutiae, Alexandru Atanasiu a.k.a. Tokyotoys left his mark on the visual identity of several successful projects – including feeder.ro. By exploring the hidden geometry within objects, Tokyotoys creates obscure worlds and unusual characters, bearing the air of Asian legends. We had a chat about the challenges of creative collaborations, the importance of education through play, recent accomplishments and future plans alike. Banzai!
Keywords: micro-universe, minimal, detail, toys, illustration
My favorite sport… drawing.
When there’s a blackout… it’s go time.
I’d get a tattoo with… the viewer’s face onto mine.
The last movie I saw… 11 years after its release I finally managed to watch The Life Aquatic with Steve Zissou (2004).
My motto-ul is… we’re coming tomorrow.
I start my day with… I’d rather not say.
I’d like to win… the intergalactic sumo championship.
My favorite dessert… éclair.
On my free time… there’s no such thing.
3 artists I admire… Jimmy Edgar, Luigi & Luca, Os Gemeos.
Violeta Năzare: Hello, Tokyotoys! What’s new with you? The last time we met was at Street Delivery, with the VTREE project, whose logo you designed. We really liked the minimalistic approach and the clarity of the image, the instantaneous association it creates with the product. When did you start drawing professionally and what attracted you towards graphic design?
Tokyotoys: I’m not sure there is an exact moment in time that marks my professional debut, I only know that my life on Earth has had a natural trajectory so far. I basically try to create images I’d like to see in 3D reality and that’s what I have in mind when I start a collaboration. It’s the thing that’s drawn around me like-minded people, who were able to connect with the things I do.