vote open call design CAPITOL

Save or Cancel is looking to reactivate CAPITOL through multidisciplinary processes, investigating its history, questioning its current state and potential for the future.

Open Call Design Capitol set out to find a design system that is expressive, adaptable, and sustainable. 

We’d like to thank all participants for their refreshing ideas and comments.

Please, vote your favourite entry and join us Saturday, at CNDB, as we announce the winner and talk to inspiring guests about heritage.




Sonja Jankov Capitol ID 

2020 Cultural Hub CAPITOL Cinema / Summer Theatre
visual identity
(work in progress)
Capitol Cinema (1938) with Capitol Summer Theatre (1915) is ruined site in the central Bucharest, damaged in the 1977 earthquake and due to forgetfulness. It has remarkable cultural potential and spatial characteristics, since it is located on a parcel between 36 Elisabeta Boulevard and 13 C-tin Mille Street. Recognising its social and educational potential to reactivate the community, Save or Cancel proposed a cultural heritage awareness and sensitization campaign that will draw attention to constellation of many abandoned cultural spaces in Romania. This proposal is response to an open call for visual identity of Capitol Cinema / Summer Theatre Cultural Hub, one among collaborative projects that Save or Cancel lunched in order to involve artists and the local community.
The proposed logo is inspired by the façade of the cinema designed by architect Henrieta Delavrancea Gibory in 1938. It is also a combination of several formats (1:1 as for Instagram, and video formats 3:4 and 9:16) aiming to draw attention that Cinema / Theatre Capitol is open to various cultural events taking form of discussions, projections, DJ and VJ sessions, workshops, etc.

See the proposal on Sonja’s behance.




Sonja Jankov Capitol ID { ii }

Visual identity of Capitol Cultural Hub
{ ii }
(work in progress)
The visual identity focuses on the name of the Capitol Cinema / Summer Theatre as a recognisable cultural-historic site and brand. CAPITOL is therefore used without any additional references, for it is not to be only theatre and cinema, but a place where culture is being created through workshops, presentations, exhibitions, discussions, audio-visual events, in cooperation with local community.
The letter O in CAPITOL is transformed into stylised cinema screen generated from intersection of 16:9 and 4:3 formats. The rectangular shape is also reminiscent of film and prints, in particular of small formats, photographs and publications. The open centre of the form allows the name CAPITOL to frame within itself an image in the background. The letter O transformed into a screen frame can serve as icon for the cultural hub. As it is horizontal (landscape orientation), it cannot be confused with pictogram of telephone which is vertical.
Font: Mekanik LET

See the proposal on Sonja’s behance.


Links for Sonja Jankov:




Cornea Lucian & Ion Lucretia Open Call Design Capitol 




Acme Industries ID Sistem Capitol R




Acme Industries ID Sistem Capitol Y

“ACME Industries is a leading company in brand aesthetics.
Our aim is to create lovemarks out of each project we’re trusted with.”





Tânia Filipa Capitol Proposal 1

Tânia Filipa Capitol Proposal 1





Tânia Filipa Capitol Proposal 2

Tânia Filipa Capitol Proposal 2





Tânia Filipa Capitol Proposal 3

Tânia Filipa Capitol Proposal 3

About Tânia Filipa
Tânia Filipa is a very recognizable graphic designer based in Lisbon, Portugal.
The work of self-taught Portuguese artist Tânia Filipa embodies her abstract vision.
All the Design work presented are very carefully calculated and projected.
She created her project TF Concept that is running since March, 2013 and through the years she has worked with a variety of clientage.
The main influence present in all projects is minimal art. Simple, objective and catchy.
Her approach is very striking and bold creating a beautiful outcome that combines an extremely strong and formal reduction in the use of neutral colors based products.
Lines, circles, triangles and squares it’s always part of the process, the beauty on simple elements it’s what she stands for.


——————————— VOTE! ———————————


Which proposal is your favourite design for CAPITOL?

  • Cornea Lucian & Ion Lucretia Open Call Design Capitol (32%, 36 Votes)
  • Acme Industries ID Sistem Capitol Y (20%, 22 Votes)
  • Sonja Jankov Capitol ID { ii } (15%, 17 Votes)
  • Acme Industries ID Sistem Capitol R (14%, 15 Votes)
  • Tânia Filipa Capitol Proposal 2 (7%, 8 Votes)
  • Tânia Filipa Capitol Proposal 3 (5%, 6 Votes)
  • Sonja Jankov Capitol ID (5%, 5 Votes)
  • Tânia Filipa Capitol Proposal 1 (2%, 2 Votes)

Total Voters: 110 Total Votes: 111

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Find out more about CAPITOL and the re-generation project, here.



Selection of the winning idea:

1/3 public online vote.

1/3 a jury panel, composed of Alexandru Ciubotariu (Pisica Pătrată), illustrator and muralist // Dragoș Motică (Ubikubi), designer and entrepreneur // Alina Rizescu & Bogdan Ștefănescu (RIZI), design studio // Paul Dunca (#FLUID), dancer and maker.

1/3 Save or Cancel, represented by Cristina Popa, social designer // Andrei Racovițan, architect.


The winning proposal will be announced on the 27th of May during the CAPITOL talks at CNDB, where a curated selection of entries will be exhibited.

Reactivarea patrimoniului: provocări și beneficii

The online announcement: 29th of May, on, and


The open call is a part of the “hub cultural Cinema / Teatrul de vară CAPITOL” cultural project, co-financed by AFCN.

Organizer: Save or Cancel
Partners: ArCub, CNDB, Teatrul Mic, Cinema Marconi, Carol 53 
Media partners: ZeppelinIQadsSmark, Iqool, Assamblage, Citatepedia,,,

Parteneri, parteneri media


Other articles in the awareness campaign:

22 de clădiri reabilitate care pun în valoare patrimoniul din România
despre și regenerare urbană prin artă – un interviu IQads cu Save or Cancel
Capitol Cinema / Summer Theatre history and future 1912 – 1920
41 de foste și actuale cinematografe în București
Cinema / Teatrul de vară CAPITOL 2017-2018


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