Once the slider is in the correct position, the form will be accepted. According to minteye, this alternative to text-based CAPTCHAs works just as well on touch screens as it does with a mouse. Additionally, you may have noticed that there’s a subtle advertising element to the CAPTCHA. The contorted image is actually and ad, and users are required to look at that ad carefully in order to solve the puzzle. As such, minteye is pitching its service to both advertisers and site owners. Minteye claims its product offers a higher conversion rate (94%, instead of a 76% industry standard) and may even increase your site’s security, while introducing a new revenue stream.